Kevin Richardson has dedicated two decades of his life to raising awareness of the plight of lions in Africa and has transformed the way humans think, interact and behave toward the keeping of large carnivores. Kevin’s unique relationships with these large predators have opened many doors and captivated the imagination of people throughout the world.  

Now after huge demand, Kevin is releasing a new range of merchandise which can be purchased here.

Our vision is to raise awareness about the plight of lions and other carnivores in the wildlife and help prevent their
habitat loss via human encroachment and conflict (revenge killing), unscrupulous hunting and illegal trade.